UX is now the cornerstone of modern driving experiences.
With increasing capabilities of cars, customer expectations for intuitive, personalised, and connected user experiences are set by tech giants. Users expect digital experiences that are at least up-to-par with their favourite digital devices.
Design Strategy + UX
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Benchmarking
Creative Direction + UI
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Benchmarking
The challenges of new mobility:
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How can we unlock new monetisation streams beyond the initial car sales?
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How can we deliver innovative, seamless, and connected mobility experiences that consistently delight users?
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How can we design experiences that support the transition to connected, electric and autonomous vehicles?
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How can we achieve all that while still being compliant with safety standards and new regulatory requirements?
Napkin sketch to clickable prototype without slowing your team down.
The Prototype Accelerator™ was specifically designed for innovation teams and mobility startups with a tight deadline and a big vision to gain momentum and stakeholder approval fast.
Whether you want to build completely new mobility user experiences or drastically improve existing ones – I will lead the way for you.
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Production HMI & instrument cluster
My award-winning production HMI and instrument cluster designs blend aesthetics with functionality, creating intuitive and engaging driver interfaces. I craft fully customisable solutions that seamlessly integrate with your vehicle's systems and brand identity. My designs prioritise clarity, ease of use, and driver safety, ensuring that critical information is always accessible at a glance.
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Concept cars & mobility visions
I help you bring your boldest automotive visions to life through concept cars and mobility visions. I create forward-thinking designs that showcase future technologies and user experiences. These concepts serve as powerful tools for brand positioning, market testing, and inspiring innovation within your organisation.
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ADAS & autonomous driving
My ADAS and autonomous driving interfaces are designed to build trust and enhance the user experience in advanced vehicle systems. I create intuitive visualisations and interactions that clearly communicate the vehicle's capabilities, status, and intentions. My designs focus on maintaining driver awareness and facilitating smooth transitions between different levels of autonomy.
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Scalable design systems
I develop and maintain comprehensive, scalable design systems that ensure consistency across your entire product line. These systems include reusable components, design patterns, assets and guidelines that can be easily adapted to different vehicle models and screen sizes. This approach streamlines your development process, reduces costs, and maintains a cohesive brand experience across your fleet.
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Connected car features
Connected car features enhance the driving experience by seamlessly integrating vehicles with users' digital lives. I design intuitive interfaces for features such as real-time navigation, remote vehicle control, and personalised in-car entertainment. My solutions prioritise data security and user privacy while delivering a seamless, connected experience both inside and outside the vehicle.
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Features on-demand
I design flexible, user-centric interfaces for features-on-demand services, allowing customers to easily discover, activate, and manage optional vehicle capabilities. My solutions create engaging user experiences that drive feature adoption and provide new revenue streams for automakers. I focus on creating intuitive purchasing and activation flows that enhance the overall ownership experience.
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Blitzschnelle Innovation
Neue Produkte und Features schneller entwickeln und auf den Markt bringen.
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Sichere Planbarkeit
Vertrauen in UX-Entscheidungen durch echte getestete Daten.
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Effiziente Methoden
Schnellere Entwicklung von neuen Features durch effiziente Prozesse.
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Automatische Skalierbarkeit
Das Unternehmen bewegt sich agil, innovativ und immer nah am User.
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Endlich Klarheit
Das Unternehmen ist von verwirrenden Methoden befreit.
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Klare Transparenz
Dein Team hat einen Innovation-Expert, der Roadblocks aus dem Weg räumt.
Ciao & Guten Tag! 👋
I'm Felice Fortino, Design Strategist & Creative Director specialising in future mobility.
For close to a decade, I’ve helped leading automakers, tech suppliers, and mobility startups turn ambitious concepts into real, demo-ready mobility experiences. My work has been featured at global auto shows and industry magazines, and trusted by teams building everything from concept vehicles to connected car services. I combine deep UX/HMI design expertise with high-speed prototyping and system thinking, ideal for fast-moving teams who need clarity, creativity, and results under pressure.
I have always been able to determine the costs very precisely in previous projects. I'm not saying that, my customers are. I'm very proud of that, and I make a point of giving an accurate estimate of costs. In order to ensure that, however, I first need a precise picture of how your company is set up and where we can start. You are welcome to book a commitment-free consultation to start with a free evaluation.
What companies do you generally work with?
I specialised in working with OEMs, suppliers, technology providers, and startups in the automotive and mobility industry. I also frequently collaborate with creative agencies that are looking for a highly specialised automotive industry expert.
Can you work onsite?
I'm a big proponent of combining both remote and onsite work! I enjoy it very much to frequently visit clients in their locations and if the project requires it, I am open to come work onsite even for a longer period of time. As EU-citizen I can accommodate onsite work within the EU directly. Global onsite work outside the EU is also possible through a business trip visa.
What software tools do you use?
The tool-landscape is constantly evolving. While I'm not tied to specific tools, I do have a favourite set of tools that I like to use in every project. My main tools include: - Miro for whiteboard collaboration - Figma for interface designs and basic prototyping - Protopie for advanced prototyping - Blender for 3D modelling and rendering - Rive for motion design
How long does the collaboration go?
Flexibility is the keyword here. I make a point of adjusting to your projects and processes to your specific needs and requirements. I'm happy to work with clients for as long as possible, of course, but the decision is yours.
Can we start with a test project?
Absolutely. In fact, it makes a lot of sense. With a test project, we can see if the harmony is right and if we can achieve strong long-term results for your ambitions.
The Prototype Accelerator™
You are 4 weeks or less away from your demo-ready prototype.
Let's make your innovation idea impossible to ignore.
